The Store


Serving the community since 1997.

   We have been passionate about your health since 1997, when Ivo Matijaca walked away from a successful career, moved his family to a new town, and founded Nature Select Foods. Ivo retired in 2016, entrusting the store to John Palmer, a sixth-generation resident of St. Helena.      

   Call it a business, if you wish, but John prefers to think that we are providing a vital service to Napa Valley residents. Since we carry hundreds of products that are organic, gluten-free, non-GMO, local, fair-trade, vegan, low-glycemic, etc., it's easy to understand his point of view.

Highest Quality Nutritional, Beauty & Household Products.

   We are committed to creating a safe, no-pressure retail environment. Your health and your privacy are our highest priorities.  

   We invite you to pop in and browse our aisles at your leisure. Here's a sample of the brands we proudly carry: Dr. Hauschka, Life Extension, Mad Hippie, Gaia, Honey Girl, Garden of Life, Health Aid, and more.

Will that be a "Ginger Snap" or a "Fab Fit"?

   The store is also home to The Juice Bar by Laura Lehman. To see a menu or to text in an order, check out her Instagram or Facebook pages.            

See you soon! 

Nazahah, Aline, Phoebe, Abi & John

Hours & Location

We are located at the corner of Hwy 29 and Pope Street. 

Northbound traffic: we are on the right as you enter town. Parking is available in front of the store. 

Southbound traffic: as you pass through the intersection, enter the middle lane and wait for a gap, or until northbound traffic stops. Then turn left into our parking lot.

Nature's Select

1080 Main St, Saint Helena, California 94574, United States

(707) 967-8545


Open today

11:00 am – 04:00 pm

Holiday Hours: please call the store or check our Facebook page.

Juice Bar Hours: refer to their Facebook page