We have been passionate about your health since 1997, when Ivo Matijaca walked away from a successful career, moved his family to a new town, and founded Nature Select Foods. Ivo retired in 2016, entrusting the store to John Palmer, a sixth-generation resident of St. Helena.
Call it a business, if you wish, but John prefers to think that we are providing a vital service to Napa Valley residents. Since we carry hundreds of products that are organic, gluten-free, non-GMO, local, fair-trade, vegan, low-glycemic, etc., it's easy to understand his point of view.
We are committed to creating a safe, no-pressure retail environment. Your health and your privacy are our highest priorities. Our staff are veterans of the wellness industry and welcome your inquiries.
We invite you to pop in for a freshly-made juice or to browse our aisles. Here's a sample of the brands we proudly carry: Dr. Hauschka, Life Extension, Mad Hippie, Gaia, Europharma, Honey Girl, Himalaya, Jarrow, Health Aid, Bob's Red Mill, Garden of Life, and more.
Whenever possible we prefer to support local companies and small/craft brands. Ask us about some of our favorites.
Nazahah, Bee, Laura, Abi & John
We are located at the corner of Hwy 29 and Pope Street.
Northbound traffic: we are on the right as you enter town. Parking is available in front of the store.
Southbound traffic: as you pass through the intersection, enter the middle lane and wait for a gap, or until northbound traffic stops. Then turn left into our parking lot.
1080 Main St, Saint Helena, California 94574, United States
Holiday Hours: please call the store or check our Facebook page.
Juice Bar Hours: refer to their Facebook page